Mainstream and Independent Film

Mainstream:

·      Target a mass audience for maximum profit

·      High budget – in studio

·      Profit oriented

·      Easy storyline to follow

·      Popular genre

·      A-list actors

·      CGI & SFX

Independent:

·      Have a specific target audience

·      Low budget

·      Plot oriented

·      Complex storyline

·      Specific genre – focus on cinematography

·      Unknown actors – give authentic feel

·      Sponsorship deals

·      Product endorsement

·      Distribution and TV deals

Cinema City: Independent

·         Own programme

·         Arthouse/Independent/Specific/Specialist

·         Elements of mainstream & independent

·         Part of the PictureHouse network

·         Funding from Europa Cinemas

·         Shows European films

PictureHouse:

·         Leading independent cinema operator in the UK

·         Network – not a chain

·         18 cinemas

·         City locations – university towns

·         Diverse programming

·         Blend of arthouse & mainstream

·         Encourages educational films/events

·         Offers Cinema City legal support

Europa Cinemas:

·         Network of cinemas over Europe

·         Gives subsidy to Cinema City – up to €16,000 p.a.

-       Only gets money if 35% of films are European and from at least 6 different countries. No more than 50% from one country.

·         Holds an archive of films